Monday, July 6, 2009

summery stationery

It never ceases to amaze me how excited I get to see the final printed product of something I designed. It doesn't matter whether it's a personal or a Defteling Design project – I can hardly wait to tear open the box and see how it turned out.

Today I was utterly delighted to reveal the finished stationery for Distinctive Beach Lodgings. The logo colors and design elements are so summery, just looking at the stationery makes me long to be on the coast...

We went a little unconventional for the letterhead: a narrow third-size sheet that neatly tucks into a standard business envelope. The front has the logo and contact info while the back repeats the website and the main logo element, a silver dollar, which also creates the wallpaper background.

The double-sided business cards take advantage of the extra real estate by boldly displaying the logo and website, using a black background to really pop the colors and the design.

The front of the card ties in with the back of the letterhead by using the sand dollar subtly in the background while the blue bars and cream background nicely reference the logo.

And in case this summery palette tempts you to book a weekend getaway, do check out the website for a listing of all their wonderful properties. I've been to several cottages and absolutely love them!

1 comment:

Melissa said...

I love it! Great job!