wow factor

A couple of days ago, I received a phone call from one of my Defteling Design clients, Blackstone Inc. We had been working on redesigning his company's business cards and he had just picked up the project from the printer. Without any preliminaries, he said "Alex, I have just one word for you: Wow!"

Naturally, I was pleased to have a happy client on the phone, but I was especially thrilled because that's exactly what we set out to do in his redesign project: he wanted a wow factor. And with this unique 4-panel, folding card, I was able to deliver just that!