Sunday, January 13, 2008

Sundance Film Festival

In just a few days, I'll be off to the Sundance Film Festival to introduce Cecily Ink to celebs, magazine editors, stylists etc.

It still hasn't quite sunk in that I'll have a presence at the Kari Feinstein PR Style Lounge, hobnobbing with all these major hotshots! And to think this all started with a simple email from KFPR back in August 2007! A big shoutout to design*sponge and their fabulous letterpress guide! That's where KFPR found me – they checked out my website and then approached me about designing the invitation and graphics for their style lounge at Sundance.

After exploring some different design directions, I settled on a very Park City-inspired design that really captures the snowy environs. I even included a blind-embossed snow flake that makes an appearance on all the designed pieces (the invitation pages, the thank-you note, and the postcard).

The most exciting part of the project was definitely assembling and addressing the 500 tins that housed the invitations - boy, some major celebs are invited! Pretty awe-inspiring to think that the likes of Sting, David Bowie, Meg Ryan, Sharon Stone, Dennis Quaid, Bill Murray and the Osbournes will be holding an invitation that Cecily Ink designed!

Yes, it's finally sinking in that in less than 72 hours I'll be on a plane to Utah! Stay tuned for daily updates :)


Todd said...

Congrats on the new blog Alex. It will be fun to read your entires.

clairewijnen said...

I'm excited to read up on all the excitment @ Sundance!!Keep all your fans, (myself included) updated on all the events and how Cecilyink breaks into world wide stardom!!!!

Jeanne said...

Sounds like you're having the time of your life! How exciting! Once in a while, step back, take a deep breath and take it all in. Have a wonderful time and good luck!